Learn how to make your start-up great, while small. 

Hey there 👋🏾,

I’m Jade, founder of a beauty booking platform called Mane Hook-Up.

Like many Founders, I want to build a world-class start-up, that transforms how our industry works. And I used to think that the most game-changing companies – e.g. Airbnb, Uber, Loom and others – had to be goliaths and dominate all corners of an industry to create that change. 

But, after reading Bo Burlingham’s book Small Giants, my eyes were opened to so many businesses (making ground-breaking change), that chose to be great instead of big. 

This has inspired me to:

  1. Lay the foundations to make my business great, while we’re still small. 

  2. Use this newsletter to share my journey with other Founders who want to do the same.

So, each week, I’ll recap what we’re doing on the inside to create a company that truly changes the game and answer the biggest leadership and business questions we have to face. 

Here’s what readers and listeners are saying

Fortunately, Founders seem to enjoy reading my weekly updates. Here are just some quotes and testimonials from the community — check out the Wall of Love if you want to see more!

✍️ What do free & paid subscribers get access to?

Free subscribers receive a building in-public post every other Tuesday (morning GMT time).

Paid subscribers get that, plus a monthly Quick Wins post (1-2 minute overview of a lesson, tactic or tool) and a Deep-Dive post (overview of how to tackle some of the biggest leadership and business problems start-ups face).

PLUS, as a paid subscriber, you also get lifetime access to an investor database I’ve created with 2,000+ contacts.

Here’s the posting schedule:

  • Week 1: Building in public post (free & paid)

  • Week 2: Quick wins (paid)

  • Week 3: Building in public post (free & paid)

  • Week 4: Deep-dive (paid)

✍️ Anything else I should know?

Annual Leave: I take four weeks off a year (usually two weeks for Christmas and two weeks for summer). During that time, you won’t receive any new posts. The time off is important in helping me recharge and providing you with better content for the rest of the year✨

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A weekly newsletter showing the steps taken to make a start-up great, while small.

People

Sharing my journey of building Mane Hook-Up ✨